We all see book lovers at the local bookstore. They are studying a back cover. Then they move on to another book and another, trying to decide what to take home. While a great front cover and title may grab a reader’s attention, it rarely convinces them to buy the book. The deciding factor is a compelling description at the back of the book: the blurb.
A blurb is a sales pitch that draws readers in and makes them curious to discover what lies between the covers. The Reedsy Blog reports Alessandra Torre’s (best-selling author and founder of Inkers Con) first book sold between five and fifteen copies a day. Then, she changed the blurb on her Amazon page and sales jumped to 300 copies overnight. Eventually, her sales were up to 2,000 books a day.
An effective blurb will filter out those who won’t like your book while drawing in those who will love it, advises best-selling author and ad expert, Malorie Cooper. Here are four essentials for book blurbs:
Look at other popular books in your category. What keywords are they using? Tailor your blurb to fit.
What makes your book unique? It should make the reader want to read more.
Introduce your main character or top two characters. Hint at their personality. Let the reader become invested in their lives.
What is the primary conflict and what’s at stake? The blurb must make the reader want to see how the conflict turns out.
When Mackenzie Allen Phillips's youngest daughter Missy is abducted during a family vacation, he remains hopeful that she'll return home. But then, he discovers evidence that she may have been brutally murdered in an abandoned shack deep in the Oregon wilderness.
Four years later, in this midst of his great sadness, Mack receives a suspicious note that's supposedly from God, inviting him back to that shack for a weekend. Against his better judgment, he arrives on a wintry afternoon and walks back into his darkest nightmare. What he finds there will change his life forever.
Welcome to the new world, in which murder is all but a thing of the past. When someone kills you, 999 times out of 1,000, you instantly come back to life. In this world, there are dispatchers—licensed killers who step in when you’re at risk of a natural or unintentional death. They kill you—so you can live.
Tony Valdez is used to working his job as a dispatcher within the rules of the law and the state. But times are tough, and more and more Tony finds himself riding the line between what’s legal and what will pay his bills. After one of these shady gigs, and after being a witness to a crime gone horribly wrong, Tony discovers that people around him are dying, for reasons that make no sense...and which just may implicate him.
Tony is running out of time: to solve the mystery of these deaths, to keep others from dying, and to keep himself from being a victim of what looks like murder, by other means.
To what lengths will a woman go to save her family?
Web-radio personality Bo Riccardi is pushed beyond her mental and physical limits when her husband, Oscar, is kidnapped by a man from her dark past. The abductor commands her to interview him live on her show, with Oscar’s life on the line.
Giving in, though, creates an endless nightmare for Bo, as Oscar’s captor begins to destroy her career and alienate everybody she loves.
Bo’s secret asset is chromesthesia, seeing colorful shapes that reveal the intentions behind anyone’s speech. She can literally watch what they say. But relying too much on this gift renders her vulnerable to the madman’s purpose, making her even less likely to rescue Oscar—and escape the guilt and shame that binds her to the kidnapper.